Qualmark is New Zealand tourism’s official quality assurance organisation, owned by Tourism New Zealand and providing a trusted guide to iconic, quality assured travel experiences. A Qualmark certification highlights tourism providers who have been assessed against a stringent grading framework to recognise the best sustainable tourism businesses in New Zealand. Visitors can book with confidence knowing they will find a warm welcome from a business that has undergone an independent safety check and that operates in an ethical, professional and environmentally friendly way, protecting what makes New Zealand unique. Businesses displaying the Qualmark logo represent the best tourism experiences New Zealand has to offer, and deliver exceptional experiences as an integral part of everything they do. To achieve a Bronze Award a tourism business must meet all Qualmark’s minimum standards contained in the Sustainable Tourism Business Award criteria. It identifies a business with a high level of professionalism, an awareness of the impact it has on the environment and a customer-centric approach.
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Tourism Industry Aotearoa (TIA)
Tourism Industry Aotearoa (TIA) is the only independent association representing all sectors of New Zealand's large and diverse tourism industry. TIA members range from small to medium enterprises through to large, publicly listed corporates. The TIA organisation advocates extensively for New Zealand’s tourism industry, assisting industry members to achieve and accomplish what no single member or sector group could achieve on their own. Founded in 1953 as the ‘New Zealand Travel and Holiday Association’, TIA is the voice of an industry that has grown up with New Zealand. Today, TIA is the peak New Zealand tourism industry body, supporting and uniting the tourism community. TIA members support the ‘Tourism Sustainability Commitment’, striving to weave economic, visitor, community and environmental benefits into initiatives that protect and enhance New Zealand for the benefit of all.
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