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About us

Pacific Trailways is a group tour operator established in 1978. Our business concept was built on the vision, entrepreneurial efforts and significant New Zealand and Australian tourism industry experience of founding director, the late Bill Griffith. 

Current Pacific Trailways directors’ experience extends across the tourism, tour coach, airline, hotel and tourism training sectors plus marketing, social media, tourism finance and corporate management – positioning the company effectively to deliver creative and rewarding group tours. 

The Pacific Trailways business concept has the flexibility to design and operate conventional, special interest or custom tours. We work with tourism industry partners to achieve innovative tour experiences designed to offer rewarding encounters and fresh perspectives. We also welcome ideas for custom tours and are happy to partner with clubs, groups or individuals who may wish to create their own group tour experiences. 

Steve Reeve - Managing Director

CEO Steve Reeve  

Proud Kiwi Steve Reeve has spent over 30 years in New Zealand tourism – creating and marketing unique tour experiences, operating tours and leading tour groups, teaching tourism and advocating for the tourism industry sector. 

He firmly believes the best tours and holiday vacation experiences should ‘surprise, delight and inspire’ and create fond memories for years to come. Steve enjoys stepping into his Tour Director role to lead Pacific Trailways tour groups – delighting in every opportunity to share New Zealand with tour guests. 

His personal passions include exploring the New Zealand outdoors, tramping (including the Routeburn and Rakiura ‘Great Walk’ tracks), aviation, bungy jumping, writing, telling stories, creating fun and a whole lot more… He is always looking forward to the next adventure! 

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payment options   pay

* No Booking Fees
* No Credit Card Fees

Contact Us

Freephone within NZ: 

0800 TOUR NOW 

(0800 868766)

0275 311405 (Mobile)


+64 9 2989180

General enquiries

Steve Reeve (Managing Director)